Today is part three of our content creation series. We've spent the past couple of days talking about lists. Today's post is short and sweet because it's talking about an easy concept to help you create lists with ease. Focus on Benefits Yep. Straightforward, isn't...

Yesterday we talked about the Top 10 List. We often think of a Top 10 list as positive in nature, but you can flip that around to focus on the opposite. People like to know what's good for them, but tapping into people's fears can be even more powerful. When you're...

It is an established fact that people love lists, and especially "Top 10" lists. Why? Probably because 10 is an important number to humans. We have 10 fingers and 10 toes, and a lot of people grew up with the 10 commandments (Mel Brooks' version of the event...